Recommendations

All countries must look to maximize the potential of broadband. This means creating long-term national broadband plans that evolve around three basic phases of broadband adoption:

In order to help facilitate this evolution to advanced broadband networks, government organizations and regulators must consider:

Implementing regulatory flexibility, including the removal of outdated or non-essential regulation
Introducing flexibility in partnership arrangements; for example, allowing agreements between players, such as co-financing, collaborative models, public-private partnerships, etc.
Facilitating deployment through municipality approvals, using existing resources (government buildings, streetlights, ducts, etc.) and sharing infrastructure and facilities, including in-building networks. This should also include other types of utility infrastructure where possible
Providing financial assistance through investment support, incentives, and subsidies; e.g., universal service funds
Improving access to telecom facilities and physical infrastructure; improving procedures for rights of way and accessing public infrastructure, as well as broadband mapping.

Making the Recommendations a Reality

Operators, enterprises, vendors, regulators, and policy-makers should seek to create a collective voice, to evangelize, advocate, co-create, and partner in the drive toward the provision of ultra-broadband networks and services for all. Organizations such as the WBBA can help by influencing key stakeholders through discussion, education, and promotion. Specifically, the WBBA should aim to:

Set out the importance of greater broadband investment, not just for the good of the service provider but for countries as a whole
Promote regulatory, legislative, public relations agendas that help advance the interests of members through WBBA publications and live events, highlighting best-practice business models from around the world to remove any “lack of understanding at boardroom level”
Influence through research, discussion, and promotion of new potential marketing or naming concepts for fixed broadband to ease mass-market understanding of the different generations of broadband access – hiding technical jargon such as “Mbps,” “latency,” and “jitter” from the customer
Through thought leadership, media activity, and live events, continue to make the case for what governments need to recognize and do to close the industry innovation, socioeconomic, and environmental benefit gaps through infrastructure investment
Explore through new research the challenges and opportunities arising from changes in the industry structure, addressing its impact on the business and the standardization landscape. This includes aspects of fiber wholesale, the move toward horizontal industry structure with separation of infrastructure and services, and the change of customer relationship to digital
Work with stakeholder partners to understand and promote the potential of future applications that will bring new benefits to broadband customers and wider society
Develop in-depth thought-leadership research on the new revenue opportunities advanced networks can provide to service providers in both the consumer and enterprise markets
Develop and highlight best-practice investment models that show the true return on investment of a full-fiber rollout to both private companies and government organizations
Champion the needs of its members to highlight barriers to future investment, creating a platform to enable open discussion between different types of stakeholder to encourage greater cooperation and new partnerships.