Skip to content
News Releases
December 18, 2024

2024 Broadband Development Congress whitepaper launch highlights AI’s role in sustainable fixed networks

Cape Town group shot

Cape Town, 29th November: The 2024 Broadband Development Congress: Cape Town, hosted by the World Broadband Association (WBBA) during Africa Tech Festival 2024, brought together global industry leaders and stakeholders from the operator, technology, ministerial, and banking sectors to address the critical challenges and opportunities in expanding broadband access across Africa.

In addition to showcasing broadband adoption success stories, a highlight was the launch of a whitepaper, The Role of AI in Fixed Networks Sustainability. This informative document explores how AI-enabled solutions improve operational efficiencies, reduce energy consumption, and lower carbon emissions while supporting sustainable and resilient fixed broadband infrastructure.

With broadband subscriptions up by 22% in the past year, and broadband service revenues forecast to grow 45% to $6.7 billion in 2029, the conference emphasised the importance of partnerships and innovation.

Collaborative solutions to Africa’s broadband challenges

With over 130 global members and a growing African membership, the WBBA is a multilateral, industry-led association providing leadership for digital broadband innovation. The organisation’s objective is to overcome industry challenges and support the drive toward the provision of broadband networks and services for all. The 2024 Broadband Development Congress: Cape Town provided the perfect platform to achieve these goals.

Key discussions and expert insights

Delivering the event’s opening address, Dr. Li Zhengmao, Chairman of the World Broadband Association, discussed broadband’s transformative role in Africa’s digital landscape, highlighting the continent’s rich resources and bright digital future. Nfaly Sylla, Chief of Staff at Guinea’s Ministry of Posts, Telecommunications and Digital Economy, reinforced this message, showcasing initiatives like the National Data Centre and its role in digital growth.

Ke Ruiwen, Executive Director, Chairman, and CEO of China Telecom, outlined the evolution of telecom companies into ‘techcos’ and Africa-focused investment strategies. Reflecting on the whitepaper theme, Norbert Prihoda, Deputy CEO of Tunisie Telecom, emphasised AI’s impact on broadband deployment.

Dr. Sunil Piyarlall, Network Architecture and Modelling Executive at Openserve, called for equitable digital infrastructure access, and Pieter Viljoen, CEO of Yangtze Optics Africa Cable, explored scalable fibre production models for Africa.

A dynamic panel addressed critical themes like investments, regulatory frameworks, and financing models, with experts from Omdia, Gambia Telecom, Africa Cyber Defense Forum, MTN, Standard Bank, and ZTE Corporation discussing practical steps to accelerate broadband deployment.

Tebogo Moloi, Head of Cloud Engineering at Standard Bank Group, highlighted the role of digital infrastructure in supporting banking services and enhancing customer experiences across Africa. Kim Jin, Vice President and CMO of Huawei’s Optical Business Product Line, presented on the company's initiatives to support broadband expansion in Africa, suggesting African carriers consider monetisation models to drive digital economy and revenue growth.

In the closing address, WBBA Director General Martin Creaner discussed the concept of smart sustainability and how AI is transforming broadband through smarter network planning, optimisation, and management. He elaborated on the key themes of The Role of AI in Fixed Networks Sustainability whitepaper, reiterating that the biggest challenge identified – ensuring data availability and quality – is a call to action for operators aiming to maximise AI’s benefits.

Get the whitepaper The whitepaper, The Role of AI in Fixed Networks Sustainability, is now available for download on the WBBA website. It provides essential guidance for industry leaders navigating the path toward a sustainable, digitally connected Africa.

Sign Up to Receive News Updates

    Have a question about membership, working groups, or WBBA more broadly? We’d love to hear from you. 

    Email us at [email protected] and we’ll get back to you shortly.

Martin Creaner
Director General of the World Broadband Association

Martin Creaner is one of the leading strategic thinkers in the global communications industry with a successful career as an executive with Motorola and British Telecom, as well as over a decade as President and CEO of the TM Forum.

Martin currently advises the boards of a number of companies in the communications and high tech industries, ranging from up-and-coming digital economy companies, to market leaders.

Martin has been named among the 25 Most Influential People in Telecom Software by Billing World and has twice been named as one of Global Telecoms Business’ Top 100. Martin holds a Master of Business Administration from Cranfield University, Cranfield School of Management; a Master of Science in Telecommunications from the University of East Anglia; and Bachelor’s degrees in Engineering and Physics from Dublin City University and the University College Dublin, respectively.

Martin is also a recognized thought-leader on digital transformation and the trends of the emerging digital economy. His most recent book “Transforming the Telco” explains the opportunities and challenges that digital transformation presents and outlines how the Telco might navigate this difficult process.

Previous books include “Delivering the Digital Economy”, which outlines the dynamics of the digital economy, and “Frameworx Distilled” & “NGOSS Distilled”, which provide a detailed guidebook to the standards that underpin the Telecom software industry.

Martin was appointed unanimously to the role of Director General by WBBA members.

Martin lives in Cork, Ireland.

Li Zhengmao
Doctor of Engineering, Professor, WBBA Board Chairman

Li Zhengmao, Doctor of Engineering, Professor. He was awarded the title of “Chinese Doctors with Outstanding Contribution” by the Academic Degrees Committee of the State Council & the former State Education Commission, and granted the China Youth Science and Technology Award by the China Association for Science and Technology, and the 2017 Distinguished Industry Leader Award by IEEE; he was inducted into the 2020 IPv6 Internet Hall of Fame and enjoyed special government allowances.

Li served as Vice-Chairman of China Institute of Communications, Vice President of Internet Society of China, Vice-Chairman of the Association of Communications Across the Taiwan Straits, Vice-Chairman of All-China Environment Federation, Board member of GSM Association (GSMA), Board Director of Next Generation Mobile Networks (NGMN) Alliance, Executive Director of Global TD-LTE Initiative (GTI), Vice President of China United Communications Corporation Limited, Vice President of China Mobile Communications Corporation Limited, and President of China Telecommunications Corporation Limited.

WANT TO see what wbba membership could do for you?


Leave your details and we'll send you more on how membership works, what's included, and how to join.