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Working Groups

Our Working Groups are beginning a new phase of broadband development research so now is the ideal time for you and your colleagues to get involved.

Discover the Working Groups

Environmental Sustainability

Network Technology

WBBA Broadband and Cloud Development Index

Customer Premises Network

Artificial Intelligence

Generational Roadmap & Demand Side Requirements and Timing
By better understanding the scale, nature and timing of the future demand for services and applications, the first WBBA working group is responsible for the Next Generation Broadband Roadmap.

The next generation of the internet will be highly reliant on advanced broadband network capabilities and those countries that are lagging behind in rollout will find themselves at a disadvantage in comparison with the most advanced countries, which could severely and negatively impact their socioeconomic development.

However, while the evolution to the next generation of broadband networks is complex, the WBBA is providing a long-term vision and actionable framework for all industry stakeholders, to drive the development of converged broadband networks that provide global broadband access and ultra high-quality connectivity for all.

Broadband Advocacy

The WBBA has a working group dedicated to developing and advocating a set of arguments for why it is important and beneficial to invest in broadband development in any given region.

By looking at investment in broadband from several different perspectives, including the point of view of governments, the financial community and operators, the WBBA is able to offer actionable recommendations for these different groups to consider on issues around broadband investment, advocating best practice examples and strategies.

The WBBA is providing the industry with critical strategic leadership by developing a Broadband Investment Strategy Guidebook, leveraging existing best practices and toolkits, and an analysis of the characteristics of the most effective national broadband strategies.

Environmental Sustainability

Embracing sustainability as a core element of corporate strategy offers great potential for the telecom industry, enabling companies to mitigate risks, improve operational efficiencies, enhance their reputation, access capital and drive innovation.

Through its third working group, the WBBA identifies and leads on the role of next generation broadband in a well-defined and operationalized sustainability strategy, including establishing the measures and methods required to help assess and improve network energy efficiency, to support industry stakeholders in aligning with their customers preferences, complying with increased regulatory pressures, and gaining competitive advantage.

Network Technology

The fourth WBBA working group is focused on understanding the landscape of cloud network convergence, assessing and advising on how to achieve “cloud and network as one” and realise congestion-free new transport infrastructure with better network elastic scalability, enhanced intelligence, and true deterministic experience.

The WBBA’s demand analysis shows that by 2025, diversified at-home consumers, enterprises and vertical industries will be demanding a strong end-to-end transport bearer networking foundation with integrated secure devices to the client and automated network openness – by providing a way forward for cloud-based digital transformation, the WBBA is helping to facilitate the success of the digital economy.

 

WBBA Broadband and Cloud Development Index
  • This working group looks at developing the WBBA Broadband and Cloud Development Index. The purpose of the research is to support the development and growth of the broadband and cloud industries by ranking its performance across major countries. The benchmark combines coverage of broadband, which is the gateway to the internet and digital economy, and cloud computing, one of key enablers of digital applications services worldwide.
  • The WBBA Broadband and Cloud Development Index (BCDI) quantifies and ranks the performance of the two segments in major countries to identify leaders and best practices to support the development and growth of the broadband and cloud industries in their countries. It was created through member-led working groups of the WBBA where members shaped the direction and development of the research.

The BCDI aims to provide new insight and examples for broadband industry stakeholders – including legislators, policymakers, investors, vendors, service providers, and enterprises – to address and drive forward the goals of democratizing broadband and cloud access to enable broader economic and social benefits.

 

Customer Premises Network

In a rapidly evolving digital landscape marked by the rise of UHD video, metaverse, online education, healthcare, and smart manufacturing, the demand for robust home and business broadband services has never been greater. To meet these demands, the Customer Premises Network (CPN) Working Group has been established.

This group aims to drive innovation and deployment in CPN technologies. Through gathering and exchanging service innovations, analysing use cases etc., this Working Group seeks to identify business requirements, bridge solution gaps, and promote emerging technologies. Join us in shaping the future of CPN and unlocking novel services and applications. Phase 1 focuses on publishing a white paper on F5G-A related services, paving the way for widespread adoption among industry stakeholders.

Artificial Intelligence

Experience the transformative power of Artificial Intelligence (AI) as it revolutionizes life and work, both locally and globally. Stay ahead of the curve and embrace the dynamic shifts in our economy and society with confidence. Discover how AI is shaping the future today.

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Membership Enquiries

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Martin Creaner
Director General of the World Broadband Association

Martin Creaner is one of the leading strategic thinkers in the global communications industry with a successful career as an executive with Motorola and British Telecom, as well as over a decade as President and CEO of the TM Forum.

Martin currently advises the boards of a number of companies in the communications and high tech industries, ranging from up-and-coming digital economy companies, to market leaders.

Martin has been named among the 25 Most Influential People in Telecom Software by Billing World and has twice been named as one of Global Telecoms Business’ Top 100. Martin holds a Master of Business Administration from Cranfield University, Cranfield School of Management; a Master of Science in Telecommunications from the University of East Anglia; and Bachelor’s degrees in Engineering and Physics from Dublin City University and the University College Dublin, respectively.

Martin is also a recognized thought-leader on digital transformation and the trends of the emerging digital economy. His most recent book “Transforming the Telco” explains the opportunities and challenges that digital transformation presents and outlines how the Telco might navigate this difficult process.

Previous books include “Delivering the Digital Economy”, which outlines the dynamics of the digital economy, and “Frameworx Distilled” & “NGOSS Distilled”, which provide a detailed guidebook to the standards that underpin the Telecom software industry.

Martin was appointed unanimously to the role of Director General by WBBA members.

Martin lives in Cork, Ireland.