New Member Announcement
September 26, 2025 – Geneva, Switzerland — The World Broadband Association (WBBA) is delighted to announce that EFTS Group, a leading consulting firm specializing in digital connectivity and strategies to close the digital divide, has joined its global member community.
The WBBA, a Switzerland-based multilateral and independent organization, serves as the collective voice of the broadband industry, bringing together operators, infrastructure providers, technology companies, regulators, and investors to accelerate digital transformation and ensure broadband becomes a catalyst for inclusive and sustainable growth.
Based in Mexico, EFTS Group brings proven expertise in strategic broadband planning, geospatial analytics, and digital inclusion frameworks. Its flagship initiative, the Municipal Connectivity Score (SMC), is already a regional benchmark, helping decision-makers move beyond coverage maps to measure real impact. By combining data-driven analysis to reveal connectivity gaps with agile high-level design to plan the infrastructure and investment needed to address them, EFTS ensures that broadband investments translate into inclusive growth and measurable social and economic value.
"We are delighted to welcome EFTS Group into the WBBA community," said Martin Creaner, Director General of the WBBA. "Their experience in Latin America and their innovative Municipal Connectivity Score will add significant value to our global efforts to close the digital divide. Together, we can ensure that broadband expansion not only connects people, but truly empowers communities worldwide."
Francisco Pérez, CEO of EFTS Group, added: "Connectivity without purpose is just infrastructure. By turning data into actionable insights, we ensure that every investment strengthens competitiveness, inclusion, and opportunity. Joining the WBBA allows us to share Latin America’s experience and collaborate with global leaders to accelerate meaningful connectivity everywhere."
As a WBBA member, EFTS will actively engage in working groups, flagship research such as the Broadband and Cloud Development Index, and international events like the Broadband Development Congress. Its addition reinforces the WBBA’s mission to connect the world by bringing the benefits of broadband to all.
About the World Broadband Association (WBBA)
The World Broadband Association (WBBA) is a global, multilateral industry association established in 2021 to accelerate broadband development and ensure universal access to reliable, high-speed connectivity. With members spanning operators, infrastructure providers, technology companies, regulators, and investors, the WBBA serves as the collective voice of the broadband industry. Through research, working groups, and events such as the Broadband Development Congress, the WBBA addresses key challenges including digital inequality, regulatory frameworks, sustainable investment, and innovation in next-generation networks.
About EFTS Group
EFTS Group is a consulting firm dedicated to advancing digital connectivity and reducing the digital divide across Latin America. With expertise in strategic broadband planning, geospatial analytics, and innovative methodologies such as the Municipal Connectivity Score (SMC), EFTS develops actionable strategies that empower governments, operators, and investors to maximize the social and economic impact of broadband investments.
Learn more at www.eftsgroup.com
